In this blog posting the author list his 20 reasons that he thinks that a business should NOT blog.
http://vaspersthegrate.blogspot.com/2007/10/20-reasons-business-should-not-blog.html
I think that this author makes some valid points but personally I think that the overall idea can be boiled down to fewer points. While reading through some of these points I found myself thinking that, "if a company can't do these things on a regular basis, they aren't operating a good business and blogging is the last thing they should worry about."
For example:
(1) Doesn't need customer feedback, and doesn't value their suggestions.
Consumers are the foundation of any business, if there is no one to buy their product then they have no company. Therefore, company should always be interested in what their consumers are thinking.
(20) Cannot commit to being truthful, transparent, and trustworthy, by displaying corporate values and goals in a public forum.
Any company that cannot be truthful or trustworthy will fail in a matter of time. Inevitably, dirt will always come out and if your entire business is based on lies then you will go under, take Enron for example.
Those are the two biggest comments that really stuck out to me while reading this list of Twenty. Overall, I feel that the message and concepts behind the top 20 list was great but I feel that some ideas may apply to the entire company rather than just blogging
P.S.
THE RED SOX ARE HEADING TO THE WORLD SERIES!!!!!
(Kelli I many be sick on any day that we have class and there is a game *cough* Thursday *cough*)
Just kidding the game starts after class is over.
Sunday, October 21, 2007
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