That title was actually supposed to read "PR on Facebook?" but honestly how many times do you get to see you favorite team that you have been following religiously all year win 7 straight game to take their 2nd WS title in 4 years!
Now on to PR.
In this recent blog post PR Squared.
The author describes a PR mistake that an employee recent made. This mistake involved an employee sending a journalist a very vague pitch via Facebook. I feel for this person because it is always nerve racking when your first entering a business because all you want to do is make a good impression. I know, I'm going through the same thing currently.
I'm sure this employee learned her lesson and will never send another vague pitch. Whenever I have to send out a pitch to a journalist (which is a lot recently) I always try to ask myself what do I need to do to inform this person of my message and how can I get them excited in as few words as possible.
Finally, this is the first time that I have ever heard of pitches being sent to journalists via Facebook. Personally, if I were a journalist I would not want to receive information through Facebook because I feel like it is my personal space and don't want it to be flooded work related pitches from strangers.
Out of curiosity, has this method been successful and do people respond to it well?
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Short answer: Yes.
More so in high-tech, but not exclusively, journalists (and others...) even prefer this method. Here's the thing that I've been trying to get across - Facebook is a business networking site as much as a social site.
http://www.pr-squared.com/2007/07/pitching_in_public.html
http://poynter.org/column.asp?id=101&aid=127211
But not everyone feels that way: http://prblog.typepad.com/strategic_public_relation/2007/07/the-new-york-ti.html
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