Edelman Starts a New Division

Recently, Edelman implemented a new division known as the "goodpurpose Division". This new area of their business is designed to specialize in helping companies improve their impact on society (AKA Corporate Responsibility). Full Article

This is a great move by the PR company because as their survey shows, nearly 85% of people are willing to change brands to support a good cause. It is clear that there is a change in what people expect from the companies that they use. This has created a swift movement for organizations to alter their business practices.

I think that this business move by Edelman has the possibility to be very successful and should prove to be a good decision by bringing in added business.