In this recent blog post which discusses the use of text messaging to notify students about emergency situations on campuses, the author makes a lot of good points on how to handle these events. Original post.
I agree with the points made by the author that universities can not depend solely on one media outlet. Instead, they need to cover all of their bases and do everything possible to reach students. This includes the use of emails, posting on the university Web site and TV/ radio outlets. Another system that I think can be useful, is posting an announcement on the log in screen to access the university network. This would mean that anyone on campus trying to access the internet would be made aware of the situation.
Overall I think that text messaging is a great way to contact a large number of people, but I do not think that it should be the only outlet that is utilized.
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