Sunday, November 4, 2007

Seizing the Opportunity

This week the son of Yankees owner George Steinbrenner made a comment questioning if the biggest free agent on the market, Alex Rodriguez, would prefer to go the hall of fame as a New York Yankee or a Toledo Mud Hen (Detroit Tigers Triple-A team), the Mid Hens jumped on this PR opportunity. Seeing that Hank Steinbrenner had given them an ideal opportunity to steal some of the publicity that A-Rod has been creating, the Triple-A organization quickly drew up a contract offer for the free agent 3rd baseman, who is seeking a contract worth $350 million. The contract is said to have incentives contingent on A-Rod hitting 75 home runs and leading them to a championship. Furthermore, it is believed that A-Rod would need to battle for a starting a job since Toledo's current 3rd baseman is the reigning MVP.

Full Article

This was a great move by the officials of the Mud Hens, knowing full well that they had no chance to sign A-Rod. Instead, they created some free publicity for their team during a dull and boring off-season in minor league baseball. This gave the Mud Hens national coverage in addition to poking fun at a high publicized situation. Great move Hens!

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